Michael Pumo

I craft semantic and accessible HTML5, CSS3 & jQuery websites with WordPress.

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Skills & expertise

Over the years I have been developing my skill–set to focus on what’s most important for getting the job done quickly and effectively.

HTML5 web development

Front-end development

Whether you need a new website, updates to an existing application or a bespoke email marketing shot; if it involves the web, I can certainly help.

I write code that conforms to the W3C's web standards and semantic best–practices. I use technologies like HTML5, CSS3 (SASS) and jQuery, to transform static artwork, into interactive and fully functional interfaces; the way they were intended to be.

WordPress web development

WordPress development

I can help you leverage one of the world's most popular and powerful content management systems; tailoring it specifically to your needs.

WordPress has become the simplest and quickest way for me to develop new websites. From eCommerce features to sell your products online, custom fields to manage content the way you want to and the ability to boost your SEO, it just makes sense; utilising PHP and MySQL.

Responsive web development

Responsive & adaptive design

The web is no longer just in the hands of the desktop computer. Touch devices are now so common, it's important that your website adapts.

Website traffic can originate from multiple devices, so websites need to be built onto a responsive grid system. I have experience with front–end frameworks such as Foundation, Twitter Bootstrap and Skeleton. Layouts are now quicker, smarter and standardised.

We've used Michael on several projects and on each occasion, he delivers beyond our expectations. It’s great to work with someone so open-minded with a remarkable attention to detail. A rare quality to find in a web developer.

Stan Lau
Creative Partner at Garcia Lau.

Selected projects

From freelancing with some of London’s most brilliant creative agencies, you can find samples of my development work.

Beggars Run
Brett Taylor Golf
Thirst 4 Function
Smith Stone Walters
Garcia Lau
Graphical Tree
The Joneses

Development process

Web development is akin to architecture; good planning is essential for projects to be completed on time and to budget.

Web design

Define & plan

Careful and methodical planning supported by wireframes, can help to identify and overcome potential hurdles before they appear.

There are many common pitfalls in web development. I can help you to establish clear goals, in order to manage our expectations and ensure a successful delivery.

Web design and development

Design & development

I use the latest technologies and techniques to deliver digital solutions that are accessible and highly usable on all popular devices.

I'll be able to identify what technologies and techniques are best for your project. Development will begin on a testing server, where you'll be able to preview its growth in real time.

Web development

Deliver & grow

Going live is just the beginning. I'm here to support you with training, guidance and any future development that is needed.

Once your website is fully completed and tested, we can take it through a final round of amends before eventually putting it into a 'live' state, for the whole world to see.

Working with Michael has been a total pleasure; he is quick to get on to the tasks at hand and always showed a positive attitude towards new and challenging problems. We'll definitely be working with him for the foreseeable future!

Paul Ellerker
Managing Director at Parallel.

Professional timeline

I have over 7+ years of professional industry and agency experience, working with a range of clients from start ups to larger corporations.

  • Web Developer


    Contracting for many of the fantastic designers and digital agencies around London.

  • Head of Digital


    This short term contract for Parallel, required me to manage legacy projects, as well as build a range of new digital offerings; from holding pages, to responsive content managed websites and HTML5 emailers.

  • Head of Digital


    I joined Branch as their first in house web developer. I worked closely with the design team to explore new avenues into the web and exploit this growing arm of the business.

  • Web Developer


    After a few short-term contracts, I decided to explore the world of freelance. I had a mixture of agency work and a set of clients sourced by myself.

  • Web Designer & Developer


    Structure were mainly a print-based design studio prior to my arrival. Over this short term contract (as their first in house developer) I helped push and transition their digital services to be more responsive and robust. Development time was vastly improved over what could be delivered via outsourcing to overseas developers.

  • Web Developer / SEO Consultant

    Blue Claw

    A short term contract role at Blue Claw. I was required to enact and develop SEO strategies on behalf of their clients, via on-site HTML5 and CSS3 changes; improving search engine visibility in addition to PPC and link building.

  • Junior Web Designer

    Chapter Eight

    I started my web career at Chapter Eight; learning the craft of web design / UX, HTML5, CSS3 and JavaScript. As well as exploring the technical challenges of the front-end, we also designed the websites we built and lead the project management too; dealing with clients directly both over the phone and in regular project meetings.

  • Student

    University of Leeds

    I graduated with upper second class honors (BA) in Communications & New Media. The course was multidisciplinary in nature; combining both academic and hands-on study of the digital and print industries.